How to white label RetellAI

What white labeling RetellAI actually means

The two ways to do it

Watch the platform route in 46 seconds

Before the six steps, here is the destination: building agents, the branded portal a client logs in to, and billing through your own Stripe.

0:46

• Provider names never render on a client-facing screen
• Your logo, color and favicon on every page and browser tab
• The marketing site will not even load on your branded domains
• Forwarded call data can be stripped of provider and cost fields

The six steps

1. 1

   Step 1

   Keep your own RetellAI account

   Don't hand your provider relationship to a middleman. Some resell platforms sit between you and RetellAI, mark up every minute, and own your account if you ever leave.

   Keep your own RetellAI account and API key. You pay RetellAI their actual usage rates, you see your real cost per call, and every agent you build stays yours. A white label layer should sit on top of your account, not replace it.

   RetellAI accountsConnected

   Your own accounts, your usage rates. Keys are encrypted at rest.

   Main accountDefaultkey_••••••••4f2a11 agents

   Healthcare clientskey_••••••••9c713 agents

   14 agents found across your accounts

2. 2

   Step 2

   Put the portal on your own domain

   This is the step that makes or breaks the white label. If your clients log in at someone else's domain, you don't have a brand, you have a referral link.

   You want clients signing in at portal.youragency.com (or any domain you own), seeing your logo, your color, your favicon, and nothing else. Check the browser tab, the login page and the password reset email. Provider names have a habit of leaking through the small stuff.

   Branding and domain

   Logo

   NM

   nicksmedia-logo.png

   Replace

   Brand color

   Free subdomain

   nicksmedia.helloanswer.ai

   Custom domain

   clients.nicksmedia.comLive, HTTPS

3. 3

   Step 3

   Bring the agents you've already built

   If you've been building in the RetellAI dashboard, those agents should come with you. Importing an agent means the platform starts capturing its calls, so transcripts and analytics show up for your clients.

   One thing to watch: importing usually repoints the agent's webhook. A good platform stores your original webhook and keeps forwarding to it, so the Zapier or Make automation you built last year keeps firing exactly as before.

   In RetellAIOriginal webhooks kept and forwarded

   Reception AgentImported

   After Hours AnsweringImported

   Missed Call Text BackImport

4. 4

   Step 4

   Give each client their own scoped login

   Sharing one dashboard login with clients ends badly. Someone edits a prompt they shouldn't, or sees another client's calls, and now you're doing damage control.

   Each client needs their own workspace that only contains what you've granted: their agents, their numbers, their calls. Permissions matter more than they sound. Some clients should only view call logs. Others can be trusted to tweak a greeting but not the prompt that took you a week to tune.

   VD

   Vellora Dental

   Client workspace, Austin TX, 2 agents

   View calls, recordings and transcripts

   Edit greeting and business hours

   Edit the core prompt

   See billing and remaining minutes

5. 5

   Step 5

   Let clients see results without calling you

   The fastest way to lose a voice AI client is silence. If they can't see what the agent did this week, they assume it did nothing.

   Give every client a dashboard with their call volume, total minutes and average call length, plus each call's recording and transcript. When a client can scroll their own call log and hear the agent booking appointments, renewals stop being a negotiation.

   Better still, arrange that dashboard around what each business cares about. A dental practice wants booked appointments, a plumber wants emergency jobs. Cards built from the agent's post-call analysis show exactly that, and a branded help center answers the how-do-I questions before they reach your inbox.

6. 6

   Step 6

   Price on value, not on minutes

   Your RetellAI cost per minute is small. Most agencies we see charge a flat monthly retainer per client, often a few hundred dollars for a receptionist agent, and keep the spread.

   Because you kept your own RetellAI account in step one, your margin is yours to set. The platform fee is fixed, so each extra client costs you almost nothing to serve.

   Then take yourself out of the collections business. A good platform connects to your own Stripe account so you can set up monthly plans with included minutes, per-minute pricing or overage rates in your currency, assign one to each client, and let the metering and invoicing run on real call time. The money lands in your Stripe directly, and clients watch their remaining minutes in their own portal instead of emailing you about the bill.

   Reception PlanActive

   $495 a month, 500 minutes included, then $0.90 per minute

   312 of 500 minutes usedRenews Aug 1

   Set in your currency, paid to your Stripe. HelloAnswer takes no cut.

Questions agencies ask us